How to Optimize Voice Search Queries for Alexa, Siri, and Google Voice?

Search engine optimization or SEO seems like the most popular term these days especially if you’re a modern-day marketer. While we have always talked about optimizing our content for SEO best practices, have we ever considered optimizing voice search queries? With tools such as Siri, Alex, and Google Voice, voice search is not a novelty feature anymore, it’s very much integrated into our day-to-day lives.  41% of adults use voice search at least once per day and we all know that number is increasing by the day.

What is Voice Search?

Voice search is a speech recognition technology that enables users to speak a search query into a device or a search engine. So if you want to Google something, you can just speak it out, instead of typing it into a Google search bar. And you know, what’s interesting, if you’re using a sophisticated assist tool such as Alexa or Google Home, you’re just going to get one single result, instead of multiple blue (annoying) search results.

3 Ways to Optimize Voice Search Queries

Update your Google My Business listing

How many times have we looked up businesses on google, may it be a restaurant or just another e-commerce store. Well, the rules are pretty much the same with voice search queries. So if your business is listed on google, not only do you need quality reviews, you need to keep your business information up to date.

Add Schema on your Top Pages

Another way to let the search engine know that your website is up for voice search queries is to add Scheme Mark up, which is just another code to add context to what different texts on your website mean.

Optimize for the Long-Tail

Long-Tail keywords are much longer than a typical search query, they are more conversational and reflective of how people speak in everyday life. So by going for long-tail conversational keywords, you may rank better for similar queries while appearing more often in search results.