Amazon comes to Pakistan

Despite being one of the biggest manufacturing economies, Pakistan, till recently, was the only South Asian country not included in the list of 102 countries on Amazon’s platform. However, 2 weeks after facing service disruptions, amazon is bringing its cloud computing service to Pakistan, enabling digital transformation. Amazon is forming a team for Amazon Web Services (AWS), registered under the name of Amazon Data Services Pakistan (Pvt) and will drive the adoption of cloud computing.


            The Prime Minister’s advisor on commerce, Razak Dawood announced in May that Amazon will add Pakistan to its sellers list within a few this. The Pakistan office will be led by Paul Andrew Macpherson as CEO, while Shoaib Munir will act as director along with Macpherson, according to the SECP database. This will pave opportunities for small medium enterprises (SMEs) and the country’s youth. According to the spokesperson, Pakistan has been engaged with Amazon since last year, and now, it is finally happening through the joint efforts of many people around the globe.


            Noman Ahmed, the Chief Executive Officer of the Si Global further added that Amazon, across all its services and categories, has an inventory of about 12 million items. Amazon’s share in the US e-commerce market is currently 45%. The arrival of Amazon in Pakistan will bring job opportunities to the country and small and big business owners, both will be able to benefit from it.


            In the first quarter of the current fiscal year, Pakistan’s e-commerce market posted a growth of over 35% to Rs 96 billion, compared with Rs 71 billion of the previous year. For this reason, the future of Pakistan to become a hub and enable the growth of this sector is bright. The National Institutional Facilitation Technologies (NIFT) is also in the works to develop a payment solution in collaboration with State Bank of Pakistan (SBP) for international payments.

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