How you can continue to grow your email list building

On average, every company’s email marketing database degrades by almost a quarter annually. This is because the contacts change their email addresses as they switch between jobs and locations, besides many other reasons. To have efficient and effective marketing, it is essential to continually add new contacts to your company’s email marketing campaigns to sustain and improve your progress and numbers.

Introduce engaging content in your emails

Your emails’ content has to be exciting and attractive if you want people to remain subscribed and potentially forward your emails to their friends and colleagues. If your emails are interesting and engaging, there is no reason why they would not stay subscribed or forward them.

Divide your email lists by buyer type

Opt for more targeted emails towards the specific buyer type. People are more likely to check the email notification if it intrigues and targets their key interests. To do this, you should create various kinds of subscriptions which target different buyer personas; this will increase the probability of the visitors subscribing to at least one of them. 

‘Bonus’ Content

No one is instantly interested in gated content without knowing its quality. To spark the audience’s interest, you need to provide them with free content first. You can do this by putting up beginner or starter-level blogs, keeping some ‘bonus’ content gated. This will make the reader hooked and more likely to sign up and subscribe.

 Online contests & giveaways

Social media is the most prominent and most influential marketing tool today. Use your company’s social media accounts to host contests or giveaways in exchange for contact information. Persuade people to visit your website and sign up with their email address.

Create a blog 

Create a blog for your company and focus on its SEO. The blog posts will help you increase your ranking on search engines like Google, increase the interaction, and make it easier for you to collect contact information.

Customer reviews 

Customer reviews are critical in today’s age as they make your services more credible in the potential buyers’ eyes. Reading positive reviews and feedback on your website will encourage people to submit their contact information. Publish your best reviews from communities like Google Reviews.

Use QR codes

Add a QR code into your print and digital marketing campaigns that people can scan for more information and insights. Use such a QR code that requires the viewer to provide their email address to access the additional content.