How does Google’s Search Algorithm Work?

Google’s Search Algorithm is probably what’s on every digital marketer’s mind these days. How do they rank web pages? Are there any recent changes to the algorithm and what’s expected soon? Sounds fair enough because they are jobs that are dependent on what may be the next big thing at Google.


Google’s Algorithm can be divided into three critical steps such as:


Organizing Information

Every time, you’re up against a google search bar, you can enter anything from pure gibberish to an actual query. The accuracy of Google’s results may depend on how you enter your query, which has to be clear and concise for a better search result.

While you’re typing a query, Google begins to gather relevant information from billions of web pages and goes from one link to another to obtain relevant data to Google’s servers, known as web crawling. And later organizes it through indexing.


Matching information to generate search results

Google’s search algorithm instantly matches your search query against hundreds of billions of pages and sorts out the most relevant and useful result you’re looking for in a fraction of a millisecond.

Beyond the textual information, these search algorithms, also try to categorize your query in terms of meaning, context, and purpose. For instance, a search query for fixing a laptop screen may be ambiguous to Google, but a query to adjust brightness on a laptop screen may generate a more accurate search result.


Presenting useful and relevant user-specific information

For better user understanding, Google can provide results in multiple formats to whatever deems fit for the user. These include maps, videos, text, direction, images, etc. And the algorithm is improving by the day. A weather query almost a decade ago, may link you to different weather sites, but now you see an accurate weather measurement.

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