Apple’s latest update might be a game-changer in the digital marketing world and the first strike may come with Facebook advertisements. For starters, those of us acquainted with the digital ads ecosystem, are pretty familiar with the rapidly changing environment and cross-platform policy shifts, and the same may have happened at Facebook.
It’s official. It’s happening
With the latest IOS (14.5) update, Apple will provide users with an opt-in prompt to let them decide whether they consent to third-party applications to monitor their usage. Users will be most likely presented with two options, either to allow apps to do so or ‘Ask App Not To Track”. Such measures won’t only affect the online advertising world and would be a game-changer for the digital media industry across the board. From in-app advertising to mobile ads and even campaign management, it would be a game-changer, to begin with.
What to expect with the new policy?
Some of the salient features of the latest update are limitations of a different sort, for instance, you can set up 9 campaigns with 5 Ad sets per campaign for every Facebook ad account. Similarly, you won’t be able to check delivery status for website event conversion campaigns, other than the ones you’ve already prioritized.
What to do before the changes kick in?
Though the changes will disrupt the Facebook advertising space, you can take necessary precautionary measures. For instance, Update Facebook’s SDK for iOS 14 version 8.1 to help personalize ads delivered to iOS 14 users, and continue to receive app conversion events reporting, and don’t forget to verify your website’s domain to help avoid any future disruption of your website campaigns.
The Facebook Business Help Center has been rolling out updates before the change, and if you’re a Facebook advertiser or even a developer, just make sure to keep up, and you’ll be able to undergo the transition much smoother than those not prepared at all.