Job Description
- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
- Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
- Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
- Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
- Reports progress to management
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
- Researches and monitors activity of company competitors
- Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
Skills and Qualifications:
- Degree in Communications or Marketing
- One to Two Years of Experience with Social Media Management
- Marketing Experience
- Content Creation, Copywriting, Graphic Design, Web Design and Strategy
- Data Collection and Analysis,
- Technology Skills
- Strong Verbal and Written Communication Skills
- Attention to Detail
- Self-Motivated
- Creative Problem-Solving Skills
- Experience with Major Social Media Platforms