Search Engine Optimization or SEO is much more than merely researching high-value keywords. In fact, the concept is multi-faceted, consisting of a number of concepts. One such concept is ‘On-page SEO’.
On-page SEO’s main function is to optimize the ranking-performance of a webpage so that it is subjected to more relevant traffic. This is done by successfully handling all factors affecting on-page ranking, primarily via the use of relevant keywords. As opposed to Off-page SEO, On-page SEO performance can be controlled directly. On the other hand, Off-page (Off-site) SEO primarily involves tactics like link-building. Optimization within the website has little effect on these tactics.