The Rise of Mobile Shopping Apps
With the COVID-19 pandemic’s rise has come the rise of mobile shopping apps, synonymous with online shopping apps. E-commerce has now turned into m-commerce (online shopping through smartphones). Even with the entire world’s population locked in its homes, the need for shopping did not die. Online shopping has become the new normal – stay safe at home and buy everything that you want.
This recent trend has urged many businesses to consider developing their own mobile shopping apps. After all, it is easier to search for something on the phone compared to a computer. Studies show that consumers, on average, spend 3 to 4 times longer on mobile apps compared to computers. Besides that, mobile apps apparently have the lowest rate of shopping cart abandonment.
Branded apps have also become an essential element for major companies ad businesses. These apps have become a key tactic for brands to connect with customers while establishing identity. Instead of combing through the email’s inbox for earlier orders or surfing online for coupons, promo codes, and deals, shopping apps act as a centralized hub for brand-consumer relationships.
Some latest features of leading mobile shopping apps include chatbots, QR and barcode scanners, transparent pricing, user-friendly interfaces, personalized product suggestions, smooth transactions, and availability of a range of payment methods. There is an integration of social media platforms, such as Facebook and Instagram, making it easier and more accessible for customers. Having a user-friendly interface and seamlessness is critical for a mobile shopping app to be successful. Now it is not just important to advertise your products, but you also have to actively pursue and engage with your potential customers. And this is done through custom UX for every client on each app and seamless checkouts.
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