Things Logo designer wish clients knew


Many clients are unaware of the designs that represent their company. You may encounter clients that have no clue to micromanage everything. The clients try to impose their ideas which leads to misunderstanding between the two. The client needs to understand and know the following things to accomplish the task.

Collaboration-a better approach


          Although some clients like to dictate the logo design. They try to interfere in the making process of the logo. This usually makes the designer difficult to concentrate on creativity. Rather than ordering the exact design to the designers, the clients should try to collaborate for the better result.



Client’s discovery phase

          Firstly, the client must know about the aim of their business. This will directly affect the representation of the logo design. The client must know about the brand’s voice, beliefs, and values. This will help the designers to brainstorm the key ideas.


Sketch a variety of logo concepts

          Some clients come up with a blank mind. The completely rely upon the designer to build a unique logo design. Clients must know to sketch and provide a bunch of logo concepts. This will help the designer to extract and design a perfect and effective logo.



The idea about their competitors

          The idea about the concepts and designs of their competitors can help the designers to make a different and unique logo design. It will provide a basic understanding of what to add and what not. This will distinguish the client from other companies in the market.


Encouragement and appreciation

          There are always some chances of mistakes in the logo design. Instead of criticism and discouragement, designers must be appreciated. Clients must know to reveal some room for betterment. This will help the designer to interpret and act on the feedback.



The clients must tend to cooperate with the designers. Collaboration and a healthy environment is the best way to accomplish the task.

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