What Is the New Shoppable Feature on Instagram?
Lately, Instagram introduced a new shoppable channel for businesses and brands operating on the platform. Here is a small guide to tell you what this new feature is all about!
- Live Shopping Feature
As per this new feature, the content creators on Instagram can advertise the products through their live stream by tagging the product and get them sold at that very instance. People engage with live streams a lot on a daily basis, and Instagram has found out a great way to cash on this. The live shopping feature has amplified the role and importance of influencers and content creators on the platform. Similarly, they can also tag the product in their feed posts, which will lead the viewers to the brand’s shop page directly.
- The ‘Shops’ Feature
In May 2020, Instagram introduced ‘Shops’ to make it easier for businesses to set up a solo online store for their online customers on Facebook and Instagram. It has other features as well, which give the businesses more control over the branding and merchandising of their shop. Such as, different layout templates for single products and deals, preview of collections in videos and images, and much more. The owners will also have more control on their sales as they will get insights through the Commerce Manager feature.
- Features for Customers
The shopping option on the navigation menu has made it much easier for the customers to shop on Instagram. Customers can see ‘Editor Picks’, ‘Shop Collections’, and ‘Explore Guides’. They can also save their favorite products in the ‘Wishlist’. By playing on the algorithms, Instagram will show customers more products that are relevant to their interests and searches.
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